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EP75: William Arruda – Personal Branding: Why It's The Key To Success & Happiness At Work
Listen & Download: https://www.etrr.online/williamarruda
What makes your branding unique?
My name is Christian Rodwell and today I’m talking with William Arruda.
Time magazine calls him a leader in his field. Forbes calls him a charisma booster, and Entrepreneur Magazine dubbed him the personal branding guru.
William spent 20 years in the corporate world building the brands of companies, however the aspect of his job that he enjoyed most was helping his employees to be successful, and as you’ll soon see. William is passionate about helping motivated professionals achieve extraordinary success. He’s an author, speaker and consultant to leaders of the world’s most recognised brands, like – American Express, PepsiCo, and LinkedIn.
Whether you’re currently still working a 9-5, trading your time for money - or you’ve managed to escape and launch your own business, William’s message is sure to resonate with you loud and clear: in order to be the absolute best that you can be each day you need to know what makes you exceptional and what makes you stand out.
In this episode we discuss:
How his passion with branding and people sparks leading him to his company
The value of knowing your direction, clarity and brand and how it can save you time and money in starting your visibility
Understanding your competition in your chosen market and your unique value to your target people
Cohesiveness in your branding and how asking others would help you in your introspection
How little differentiation in what you can offer would make people wanting your service over others
Cognitive bias and how it affects a person’s first impression
Social proof , crowdsourcing and mistakes in branding
Links & Resources mentioned in this episode:
Career Distinction: Stand Out by Building Your Brand https://www.amazon.com/Career-Distinction-Stand-Building-Brand/dp/0470128186/ref=sr_1_fkmrnull_1?keywords=Career+Distinction%3A+Stand+Out+by+Building+Your+Brand&qid=1551704904&s=gateway&sr=8-1-fkmrnull
Ditch. Dare. Do!: 66 Ways to Become Influential, Indispensable, and Incredibly Happy at Work by William Arruda
EP73: Derek Mills – Using Daily Standards To Achieve Your Goals
Guest Details:
William Arruda Linkedin Profile https://www.linkedin.com/in/williamarruda
William Arruda’s Site http://williamarruda.com/
William Arruda Twitter https://twitter.com/williamarruda?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
William Arruda Facebook https://www.facebook.com/williamarruda
CareerBlast.tv https://careerblast.tv/
Guest Details:
William Arruda Linkedin Profile
William Arruda’s Site
William Arruda Twitter
William Arruda Facebook
CareerBlast.tv
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'Escape The Rat Race...within 12 months' is a personal business development company that shows people how to take control of their destiny and create a life with more freedom.
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